The author got a tree identification book as a Christmas present and decided to go outside and identify the Joshua tree. Williams was convinced that she has never seen this tree before, but to her amazement she found the Joshua tree in her own front yard, and at least 80 percent of her neighbors had Joshua trees planted in their front yards. Why has she never noticed this tree before?
Once I was conscious of the tree – once I could name it – I saw it everywhere. Which is exactly my point: Once you can name something, you’re conscious of it. You have power over it. You are in control.Our students should be conscious of good design principles in order to identify bad design examples. If students and teachers master four simple design principles, they will write better papers, design attractive presentations, and even teach and learn better because “a better-looking paper often means a better grade,” “an attractive presentation garners greater respect,” and “students respond more positively to information that is well laid out.”
Here is the first assignment. Look at three business cards and choose a better-organized card.
I will continue tomorrow...
The image of the Joshua tree: http://www.flickr.com/photos/lesleyworld/306758678/